Chicken – Whole Free Range size 14 aprx x 10
Nichols Poultry was established in the early 1980s and the business has grown to become one of the most trusted and respected meat brands in Tasmania.
• Active, small flocks create better texture and flavour
• Pasture grazed creates a brighter meat
• Access to range 24 hours a day
• Free from added water and chlorine
Maintaining quality of taste is incredibly important, which is why during processing the meat, it is air-chilled rather than spin-chilled in chlorinated water to cool. The spin-chilling process results in the absorption of chlorinated water that may cause bleaching of the meat and bones, and it adds water that emerges during the cooking process and influences the flavour the meat. Air-chilled chicken is a more flavoursome meat and is brighter in colour.
Commitment to environmental responsibility is pivotal to Nichols’ sustainability model. Nichols Poultry currently generates 50% of its power requirements from its wind turbine and the business has plans to increase this self-sustaining approach with a second turbine in the future.